About Us

We are the #1 Sports Nutrition Store in the South for all of your sports nutrition, weight loss, and vitamin needs!

We started with a single store 10 years ago and thanks to our great customers we've expanded to three stores! 

If you're looking to be apart of a family that cares about you and your goals, look no further! At Absolute you're not just another customer or a number to us. You're a part of the family! 

With locations in Madison, Decatur, Huntsville, & Online we have the coverage and convenience to provide North Alabama and the world with the best products, knowledge, and prices — Guaranteed!